Brand, creative and media teams do their best work when they work together. Ad-Lib.io uses our creative briefing module to get everyone, and all your assets, on the same digital page.
Unique integrations with DV360, Facebook and YouTube provide visibility into the media strategy as creative assets are built. We flip the process from asset-first to audience-first.
Our platform uses creative concepts that contain fixed and flexible elements. Using AI that one set of creatives is expanded to hundreds of on-brand formats and messages.
Campaigns shouldn't get held up in approvals. With Ad-Lib.io, status, comments, and sign-off on ads happens in one workspace. If something is stuck, everyone can see where the sticky issue sits.
Which creative works? We take the subjectivity out of that equation with algorithms that score your creative in all channels for memorability, best practice and more. Then our AI engine helps you optimize your campaigns accordingly.
Ad-Lib.io was built from the beginning to recognize the changes coming from privacy rules and deprecation of 3rd-party cookies. We are built on the Google and Facebook stacks, which means no additional ad server to hassle with. You can leverage their native privacy and audiences directly in Ad-Lib.io.
We have partnered with the leading digital platforms to ensure that uploading and managing all of your creative variants is easy, and that the best version of each ad is shown to each of your target audiences.
We integrate directly with Google, DV360, YouTube, and Facebook/Instagram with more direct connections coming soon.
True creativity is fluid. Sarah Hiraki breaks down how Ad-Lib.io's creative concepts scale your big idea across ad formats and channels.
Ad-Lib.io's CEO Adit Abhyankar explains why marketers must ground their ROI calculations in realistic metrics when exploring new technology solutions.
The tools in-house marketers need in their toolkit change fast. Ad-Lib.io's Manu Mathew shares challenges in-house agency teams should be on the lookout for.
Our own Patrick Collister, curator of The Caples Awards and Editor of Directory, gives us his provocative take on data-driven creative.