Brand, creative and media teams do their best work when they work together. Ad-Lib.io uses our creative briefing module to get everyone, and all your assets, on the same digital page.
Unique integrations with DV360, Facebook and YouTube provide visibility into the media strategy as creative assets are built. We flip the process from asset-first to audience-first.
Our platform uses creative concepts that contain fixed and flexible elements. Using AI that one set of creatives is expanded to hundreds of on-brand formats and messages.
Campaigns shouldn't get held up in approvals. With Ad-Lib.io, status, comments, and sign-off on ads happens in one workspace. If something is stuck, everyone can see where the sticky issue sits.
Which creative works? We take the subjectivity out of that equation with algorithms that score your creative in all channels for memorability, best practice and more. Then our AI engine helps you optimize your campaigns accordingly.
Ad-Lib.io was built from the beginning to recognize the changes coming from privacy rules and deprecation of 3rd-party cookies. We are built on the Google and Facebook stacks, which means no additional ad server to hassle with. You can leverage their native privacy and audiences directly in Ad-Lib.io.
We have partnered with the leading digital platforms to ensure that uploading and managing all of your creative variants is easy, and that the best version of each ad is shown to each of your target audiences.
We integrate directly with Google, DV360, YouTube, and Facebook/Instagram with more direct connections coming soon.
We crunched the numbers to better understand what makes the perfect headline.
We crunched the numbers to better understand why and how ad campaigns fatigue.
Johnson & Johnson's Listerine campaign won gold at ETBrandEquity.com's India DigiPlus awards. Another fantastic win for the team at Ad-Lib.io! Get the details.
We crunched the numbers to better understand how these factors are related to CTR performance.