We crunched the numbers to better understand what makes the perfect headline.
We crunched the numbers to better understand why and how ad campaigns fatigue.
Our membership certifies Ad-Lib.io's expertise in the Google Ads ecosystem, including app campaigns, Performance Max and YouTube.
Johnson & Johnson's Listerine campaign won gold at ETBrandEquity.com's India DigiPlus awards. Another fantastic win for the team at Ad-Lib.io! Get the details.
We crunched the numbers to better understand how these factors are related to CTR performance.
Reckitt's 'Living And Breathing' Optrex Campaign Nominated For Best OTC Social Media Campaign at OTC Marketing Awards
Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the
FLoCs are out and Topics are in. What you need to know about this simple, yet advanced system for interest-based advertising.
Users are experiencing ad-fatigue. The solution is Increasing your personalisation.
Everyone appreciates the “near me” convenience of hyperlocal marketing…
Unpack the definitions and get down to the roots of what makes great dynamic creative great.
This acquisition will fuel Smartly.io's cross-channel expansion to now include Google ecosystem.
Read how the purchase of Ad-Lib.io will help Smartly.io expand from paid social-media offerings into Google platforms.
Our latest partner certification extends our geographic reach for global marketers who use Google in their marketing stack.
In this episode of NDA Meets, Dean Weaving, Head of Display, Video & Social at Deliveroo, shares how his team used relevant creative to boost CTR 2870%.
Read how our partnership supports Etihad’s mission of digital transformation through advanced capabilities for dynamic creative optimization (DCO).
Partnership Dramatically Reduces Time and Cost of Advertising Tailored to Specific Localities
How can YouTube and relevant creative help advertisers conquer the complex decision-making process consumers undergo before they hit 'Buy Now'?
End-of-year holidays can make or break marketers' bottom lines. Ad-Lib.io's Nehal Patel explains how dynamic creative technology helps solve holiday headaches.
Explore a new framework that melds creative and digital to fundamentally make the customer's experience with your ads useful, usable and delightful.
The importance of creativity is rising in the minds of CMOs. So how do you scale relevant, premium creative heading into 2022? Manu Mathew explains.
Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?
Ad-Lib.io's Howard Lloyd breaks down what marketers need to know about dynamic creative optimisation.
Janira Hernandez explains how's Ad-Lib.io's five pillars for creative effectiveness empower brands to move beyond data to improve business outcomes.
Moving away from a dynamic creative solution or newly investing in data-driven creative? This resource will help you get a understanding of the ecosystem.
Ad-Lib.io's founder Oli Marlow-Thomas sits down with New Digital Age to discuss the evolution and success of the company.
Ad-Lib.io's CEO Adit Abhyankar explains why marketers must ground their ROI calculations in realistic metrics when exploring new technology solutions.
True creativity is fluid. Sarah Hiraki breaks down how Ad-Lib.io's creative concepts scale your big idea across ad formats and channels.
The tools in-house marketers need in their toolkit change fast. Ad-Lib.io's Manu Mathew shares challenges in-house agency teams should be on the lookout for.
Our own Patrick Collister, curator of The Caples Awards and Editor of Directory, gives us his provocative take on data-driven creative.
Another fantastic win for the team at Ad-Lib.io! We’ve been named to the 2021 Programmatic Power Players list by the editors at AdExchanger. Get the details.
What does GenZ want in ads? Relevance, authenticity and self-awareness.
Our latest release provides tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms.
We've hit refresh on the Ad-Lib.io platform. Ed Lyon breaks down key improvements you need to know.
Ad-Lib.io's Patrick Collister explains the importance of creativity throughout your entire marketing funnel, not just at the top.
Insights into how marketers are reusing Ad-Lib.io creative concepts for multiple campaigns across the globe in MediaPost.
We break down how to approach creative testing and best practices to get you started.
Understand why the media/creative divide exists and get insights to unwind it with advice from our ANA panel.
We did it! So proud to be named Most Valuable Tech Product of 2021 by Campaign Asia-Pacific. Get the details here.
Our CEO Adit Abhyankar tackles the issue of the business value of agility for Adweek
Are you right-brain or left-brain? Patrick believes we need to be thinking on the diagonal. Ponder this.
We are one of the few technology companies to have GMP certification in 6 countries (and growing).
Agility is important for all marketers, but travel and hospitality industry need it most. Good lessons for all of us in Adit's latest post on Forbes.
We are so pleased to have been named Start Up of the Year by Campaign Tech. Read on for details!
Westra will focus on growing and nurturing Ad-Lib.io’s relationships with advertisers in the US.
Personalized ads set your brand apart in our cluttered digital world, but how do you personalize ads at scale?
We are moving into Germany! What better way to serve companies based here, and companies that do business here?
Get our first eBook and learn the 5 steps to take your ads from so-so to spot on, at speed and at scale.
On World Creativity & Innovation Day, Ad-Lib.io's Patrick Collister urges marketers to think more like a kid and embrace the power of creativity.
What does AI mean to creativity? Ed Lyon says not to worry, nuance will remain a human skill.
Our own Marc Holloway discusses the benefits of display advertising, counter to the current conventional wisdom.
Follow these 5 steps to efficiently deliver on dynamic creative campaign objectives every time.
See how Coca-Cola and Ad-Lib.io launched localized creative across 11 markets 5 times faster than a typical campaign.
Ad-Lib.io continues its expansion in Asia with the launch of our Hong Kong office and the addition of two team members.
The era that divided creative and media agencies is nearing its end. In-housing is the wedge issue forcing a reconciliation.
The death of the 3rd-party cookie is widely reported. Here is the insight you need to keep your ad efforts running smoothly.
How do I set my dynamic creative optimization campaign up for success?
Digital ads should take less time to produce than print ads, right? Ad-Lib.io's Manu Mathew shares how teams can stop the waiting and launch campaigns on time.
What team should be responsible for dynamic creative optimization? Ad-Lib.io's Oli Marlow-Thomas breaks it down.
Ab-Lib.io grew nearly 3x in 2020 and launched brilliant new features to support our global clients. More in the release.
Data deprecation is a complex topic. In the case of iOS 14 and Apple's ATT Framework, we boil it down to what matters.
Manu Mathew of Ad-Lib.io (and former founder of VisualIQ), chatted with AdExchanger Editor-in-Chief Zach Rodgers on everything from Africa to attribution.
2020 was year like no other. Marketers learned a lot about being attentive to consumers' changing needs, to the positive and the negative.
The old way of developing big ideas is ripe for change. Flipping the model to audience-first stories will results in better advertising.
The rapid rise of in-house agencies is changing where creative ideas are born. To success, these inside teams need a technology makeover.
Manu Mathew will drive growth for Ad-Lib.io as we expand into the US from our European roots.
We have integrated Ad-Lib directly with DV360, in addition to our existing integrations with CM, Google Ads, Youtube and Facebook.
In this interview. Oli talks about why he believes technology is a boon to creativity.
Personalisation? What does the word mean? Oli Marlow-Thomas, founder of Ad-Lib, Adit Abhyankar, CEO at Ad-Lib and Patrick talk about it.
I’ve been a creative director for 30 years. And by golly I’ve seen some changes to the job. As a young copywriter at BMP, I worked for the great John Webster.
The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly.
Given the unchartered territory of 2021, we decided to host a webinar to map out the possibilities and help Amazon Sellers and Vendors
Editing ads to fit the plethora of shapes and sizes available in digital display is dull but expensive work which Ad-Lib can do in a couple of clicks.
Adweek interviewed Ad-Lib.io founder Oli Marlow-Thomas. His history and ambitions will surprise you.
Working closely with Google Display and Video 360 gives Ad-Lib.io an easy, unique and deep integration to drive creative performance.