For Etisalat UAE's always-on campaign, Ad-lib developed 3,600 dynamic creatives from six raw assets in just seven days. If a designer had created these manually, it would have taken several months. Thanks to automation, the ads — designed for multiple formats and channels — went live within three weeks of inception.
We crunched the numbers to better understand why faces make an ad more successful
Shell took home top prize for "most effective campaign" at the VIA Programmatic Awards 2022