Virgin Media approached Ad-Lib.io seeking an agile content creation partner which could keep content fresh and relevant across 3 key business initiatives: Flash Sales, Usain Bolt and Broadband.

Ad-Lib.io’s direct integration with the major media platforms means we can push any variants into host ad accounts without having to bundle them onto a cloud sharing service,  removing the inefficiency between creative development and implementation. We were able to automate the creation and activation of more than 800 individual variants over a 12 week period.