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Case Study

Virgin Media saw

36% uplift

in CTR across 800 variants with automated ad creative using Ad-Lib.io

Challenge

Virgin Media approached Ad-Lib.io seeking an agile content creation partner which could keep content fresh and relevant across 3 key business initiatives: Flash Sales, Usain Bolt and Broadband.

Solution

Ad-Lib.io’s direct integration with the major media platforms means we can push any variants into host ad accounts without having to bundle them onto a cloud sharing service,  removing the inefficiency between creative development and implementation. We were able to automate the creation and activation of more than 800 individual variants over a 12 week period.

Results

800 Variants

Created over 12 weeks

+36%

Uplift in CTR vs. 
previous 3 month period

What’s a rich text element?

The rich text element allows you to create and format headings, paragraphs, block quotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text


Headings, paragraphs, block quotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Esteé Lauder refreshed creative 9 times in 4 weeks and and saw +69% higher conversion