The COVID-19 pandemic has been difficult for all individuals and businesses, travel brands in particular had a unique challenge navigating when and how to offer their services as individual countries opened and closed their borders to travelers. TUI, the world’s leading tourism group, wanted to tackle the challenge head on and streamline their operations to get relevant ads with accurate travel information to prospective travelers efficiently. But to stay relevant in a constantly changing environment TUI acknowledged they needed an agile solution.

Utilizing the Ad-Lib.io platform including Creative Concepts, advanced templates purpose-built for the TUI brand, and integrations with the Google Marketing stack, the TUI team was easily able to create and update creative variants so ads reflected all newly-opened and priority destinations by simply editing imagery and copy. With fixed and flexible elements that could be easily updated with new content, the team was empowered to be agile and rapidly update and traffic creative.