Schedule a demo with Ad-Lib.io today

Have questions about how we make creative production easier? Fill out the form and an expert will be in touch shortly.
Join top global advertisers already using Ad-Lib.io
Case Study

Nestlé's Nescafé brand uses data-driven insights to

dynamically localize videos

Challenge

Nescafé wanted to execute and scale a localized test and learn strategy that would be extendable to other markets.

Solution

Ad-Lib.io executed a three-phase program, testing two messages for three audiences, three creative assets per the message winner, and five products per the message plus asset winner.

Results

39

Creative variants, for 3 test and learn phases, in 6 weeks

45%

VTR, 29% above benchmark

< 1 day

To repurpose and execute in a new market


Our collaboration with Ad-Lib.io allowed Nescafé Gold Cappuccino to build out a regional idea for creative that can be dynamically applied to local markets, garnering insight at scale whilst delivering great results. As a result, we can now test across other markets to collate learnings such as messaging that works and the products that capture our audiences’ attention, and we are excited to see where we can exercise this next.

Belén Sagrario
Coffee eBusiness Lead Beverage EMENA, Nestlé
Next
Esteé Lauder refreshed creative 9 times in 4 weeks and and saw +69% higher conversion