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Case Study

Nestlé's Nescafé brand uses data-driven insights to

dynamically localize videos


Nescafé wanted to execute and scale a localized test and learn strategy that would be extendable to other markets.

Solution executed a three-phase program, testing two messages for three audiences, three creative assets per the message winner, and five products per the message plus asset winner.



Creative variants, for 3 test and learn phases, in 6 weeks


VTR, 29% above benchmark

< 1 day

To repurpose and execute in a new market

Our collaboration with allowed Nescafé Gold Cappuccino to build out a regional idea for creative that can be dynamically applied to local markets, garnering insight at scale whilst delivering great results. As a result, we can now test across other markets to collate learnings such as messaging that works and the products that capture our audiences’ attention, and we are excited to see where we can exercise this next.

Belén Sagrario
Coffee eBusiness Lead Beverage EMENA, Nestlé
Coca-Cola automates the production of 14,000 ads, 5 times faster than prior efforts.