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Case Study

Nestlé’s NAN Optipro strengthened its brand with a

first-in-market personalized campaign

Challenge

Nestlé’s NAN Optipro brand sought to strengthen its brand position in the crowded and competitive Vietnamese market.

Solution

NAN Optipro partnered with Ad-Lib.io to execute their first-ever multi-layered personalized creative campaign.

Results

60%

Production time savings


35%

Uplift in engagement


2x

Improvement in engagement in just 4 weeks


Ad-Lib.io’s integration with the Google stack was key to the speed of execution, the insights that allowed creative refresh in real-time, and the reassurance that privacy and compliance requirements were being met.

Next
Esteé Lauder refreshed creative 9 times in 4 weeks and and saw +69% higher conversion