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Case Study

Nestlé streamlined workflow across

371 locations

to create local shopper with Ad-Lib.io

Challenge

Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.

Solution

Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.

Results

371

Dynamic store locations

The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences.

What’s a rich text element?

The rich text element allows you to create and format headings, paragraphs, block quotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text


Headings, paragraphs, block quotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Ad-Lib.io helps us face our biggest challenge: delivering digital creative cross-channel, cross-format and cross-market.

Alexis Herail
Nestlé Global Head of Content
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