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Case Study



their workflow across 371 store locations with


Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.


Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.



Dynamic store locations

The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences. helps us face our biggest challenge: delivering digital creative cross-channel, cross-format and cross-market.

Alexis Herail
Nestlé Global Head of Content
Adidas achieved 12% uplift in conversions with Ad-Lib’s data driven creative suite