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Case Study

Nestlé streamlined workflow across

371 locations

to create local shopper with Ad-Lib.io

Challenge

Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.

Solution

Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.

Results

371

Dynamic store locations

The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences.

Ad-Lib.io helps us face our biggest challenge: delivering digital creative cross-channel, cross-format and cross-market.

Alexis Herail
Nestlé Global Head of Content
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