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Case Study

Post-campaign insights about

time of day, imagery and messaging

identify major CTR levers for Johnson & Johnson's Acuvue brand

Challenge

Johnson & Johnson wanted to regain engagement from lapsed wearers who stopped purchasing contact lenses during COVID, and to reach those audiences via display and social, but needed to work with the limited assets at hand.

Solution

Using Ad-Lib.io, Johnson & Johnson launched a cross-market campaign with ads featuring different activities based on time of day to boost engagement.

Results

566 ‍

Ads from 3 base videos in 6 days


301%‍

Improvement in cross-channel click-through rate vs. similar J&J campaigns


64%‍

Improvement in CTR with imagery of outdoor activity



With Johnson & Johnson's Moist Loyalty program campaign, Ad-Lib.io allowed us to create personalized messages for specific audiences and retarget them effortlessly. With quick turnaround times, data driven insights and consistent support from the team we were able to drive performance throughout the campaign.

Ankur Jha
Brand Manager, Johnson & Johnson
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