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Case Study

Post-campaign insights about

time of day, imagery and messaging

identify major CTR levers for Johnson & Johnson's Acuvue brand


Johnson & Johnson wanted to regain engagement from lapsed wearers who stopped purchasing contact lenses during COVID, and to reach those audiences via display and social, but needed to work with the limited assets at hand.


Using, Johnson & Johnson launched a cross-market campaign with ads featuring different activities based on time of day to boost engagement.



Ads from 3 base videos in 6 days


Improvement in cross-channel click-through rate vs. similar J&J campaigns


Improvement in CTR with imagery of outdoor activity

With Johnson & Johnson's Moist Loyalty program campaign, allowed us to create personalized messages for specific audiences and retarget them effortlessly. With quick turnaround times, data driven insights and consistent support from the team we were able to drive performance throughout the campaign.

Ankur Jha
Brand Manager, Johnson & Johnson
Coca-Cola automates the production of 14,000 ads, 5 times faster than prior efforts.