Johnson & Johnson wanted to regain engagement from lapsed wearers who stopped purchasing contact lenses during COVID, and to reach those audiences via display and social, but needed to work with the limited assets at hand.
Using Ad-Lib.io, Johnson & Johnson launched a cross-market campaign with ads featuring different activities based on time of day to boost engagement.
Ads from 3 base videos in 6 days
Improvement in cross-channel click-through rate vs. similar J&J campaigns
Improvement in CTR with imagery of outdoor activity
With Johnson & Johnson's Moist Loyalty program campaign, Ad-Lib.io allowed us to create personalized messages for specific audiences and retarget them effortlessly. With quick turnaround times, data driven insights and consistent support from the team we were able to drive performance throughout the campaign.
Brand Manager, Johnson & Johnson