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Case Study

IG boosts performance 2x with relevant ads featuring

client sentiment scores


IG, a global financial services company, needed to stand out in a fast-growing and competitive industry with a creative idea and execution featuring hyper-relevant messaging that could work across markets. What's relevant changes every second in financial markets though, so the team needed an automated solution to get from concept to delivery fast.


IG discovered client opinion to hold or sell positions is a powerful motivator for other clients to use their platform, but sentiment scores had to be leveraged in real time to be relevant for customers. The team used to harvest scores from, compile them into display ads along with a timestamp appropriate for the region, and present ads to audiences across 15 markets.



better performance than standard, non-relevant display ad benchmarks

Coca-Cola automates the production of 14,000 ads, 5 times faster than prior efforts.