Challenge
Etisalat believes in connecting people, but connecting their audiences to the ideal Etisalat product was difficult with a limited budget, tight deadlines and aging assets.
Solution
Ad-Lib.io slotted into Etisalat's existing media activation structure, making it easy to scale the production of ads and optimize creative mid-campaign.
Results
3,200
Variants from 6 base assets
21 Days
To go live
20%
Drop in cost per lead on 139% more leads
Ad-Lib.io brings a lot of value, slotting in seamlessly with our creative and media strategy, while constantly interacting and analysing in order to surpass every metric that mattered to us.
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Abdullah Ghandour
Digital Communications Manager, Etisalat