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Case Study

Etisalat drove a

254% increase in leads

and 20% drop in Cost per Lead

Challenge

Etisalat believes in connecting people, but connecting their audiences to the ideal Etisalat product was difficult with a limited budget, tight deadlines and aging assets.

Solution

Ad-Lib.io slotted into Etisalat's existing media activation structure, making it easy to scale the production of ads and optimize creative mid-campaign.

Results

3,200

Variants from 6 base assets


21 Days

To go live


20%

Drop in cost per lead on 139% more leads


Ad-Lib.io brings a lot of value, slotting in seamlessly with our creative and media strategy, while constantly interacting and analysing in order to surpass every metric that mattered to us.

Abdullah Ghandour
Digital Communications Manager, Etisalat
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