Adidas needed to accelerate the ability for their central teams to collaborate with local markets through a single platform. The goal was to increase localization and reduce complexity.
Ad-Lib.io automated 200+ creatives across multiple languages and channels with 20 days from activation to delivery. Adidas used Ad-Lib.io's platform and dynamic shell to enable local markets to adjust centrally approved creative to better engage their audience. The central team designed the blueprint by determining which elements of the ad would be ‘fixed’ and ‘flexible’, ensuring design governance. The ’fixed’ elements were headline, logo and product positioning. The local teams could then ‘flex’ within these parameters. In one example, this enabled Mexico to include Maluma, a local influencer, who drove higher performance against centralized assets.
20% higher performance attributed to the use of localized imagery.