Adidas needed to accelerate the ability for their central teams to collaborate with local markets through a single platform. The goal was to increase localization and reduce complexity.
Ad-Lib.io automated 200+ creatives across multiple languages and channels with 20 days from activation to delivery. Adidas used Ad-Lib.io's platform and dynamic shell to enable local markets to adjust centrally approved creative to better engage their audience. The central team designed the blueprint by determining whiich elements of the ad would be ‘fixed’ and ‘flexiible’, ensuring design governance. The ’fixed’ elements were headline, logo and product positioning. The local teams could then ‘flex’ within these parameters. In one exaple, this enabled Mexico to include Maluma, a local influencer, who drove higher performance against centralised assets.
20% higher performance attributed to the use of localized imagery.
The rich text element allows you to create and format headings, paragraphs, block quotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, block quotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.