Increasingly, brand managers and marketers are getting involved in media planning, especially since next generation creative management platforms like Ad-Lib.io can provide transparency into media plans and targeting strategies. Media agencies will remain an important part of the plan according to Oli, but desire to control strategy, encouragement from leadership, and eagerness to test drive brand marketers to spearhead DCO efforts.
Ad-Lib.io's CEO Adit Abhyankar explains why marketers must ground their ROI calculations in realistic metrics when exploring new technology solutions.
Digital ads should take less time to produce than print ads, right? Ad-Lib.io's Manu Mathew shares how teams can stop the waiting and launch campaigns on time.