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Who Should Own Dynamic Creative Optimization (DCO)?

Ad-Lib.io
on
Feb 23, 2021
Video
Ad-Lib.io's Founder & President, Oli Marlow-Thomas, sat down with Kevin Lee of eMarketing Association to discuss how next generation DCO platforms help in-house marketing teams and their agencies collaborate.

Increasingly, brand managers and marketers are getting involved in media planning, especially since next generation creative management platforms like Ad-Lib.io can provide transparency into media plans and targeting strategies. Media agencies will remain an important part of the plan according to Oli, but desire to control strategy, encouragement from leadership, and eagerness to test drive brand marketers to spearhead DCO efforts.


Read the full article from eMarketing Association accompanying the video here or watch Oli's full interview on their YouTube channel.

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