Increasingly, brand managers and marketers are getting involved in media planning, especially since next generation creative management platforms like Ad-Lib.io can provide transparency into media plans and targeting strategies. Media agencies will remain an important part of the plan according to Oli, but desire to control strategy, encouragement from leadership, and eagerness to test drive brand marketers to spearhead DCO efforts.
Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?