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Reckitt Benckiser Makes The Top 10 UK OTC Marketing Stories For 2021 With Help From
Mar 8, 2022

This article was originally published on February 28 2022 by HBW Insight.

Designed with “highly targeted and contextual adaptation at its heart,” according to Reckitt, the campaign ran across a range of digital and social platforms through the summer months. A partnership with creative management platform enabled Reckitt to quickly adapt the campaign and it's targeting in response to a number of variables, including pollen count and weather, or to reflect news, cultural events or trending topics.

Read the full article via HBW Insight.

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