Originally interviewed for Tech Brains Podcast, Episode 9, with Flavilla Fongang, find out more, here;
In this episode, Flavilla talks with Oli about how technology can improve ad creativity, agility and effectiveness. Oli Marlow Thomas is the founder of Ad Lib. Previously, Oli was the Creative Lead at DoubleClick/Google for five years. He is an industry expert, tech boffin, shortlisted as “One To Watch” in an industry Tech Awards and the star of the First Dates Valentine’s Day special.
Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?