Personalisation? What does the word mean? Oli Marlow-Thomas, founder of Ad-Lib, Adit Abhyankar, CEO at Ad-Lib, and some bloke who used to be in advertising talk about it.
What team should be responsible for dynamic creative optimization? Ad-Lib.io's Oli Marlow-Thomas breaks it down.
Ab-Lib.io grew nearly 3x in 2020 and launched brilliant new features to support our global clients. More in the release.
Data deprecation is a complex topic. In the case of iOS 14 and Apple's ATT Framework, we boil it down to what matters.