Personalisation? What does the word mean? Oli Marlow-Thomas, founder of Ad-Lib, Adit Abhyankar, CEO at Ad-Lib, and some bloke who used to be in advertising talk about it.
Ad-Lib.io's CEO Adit Abhyankar explains why marketers must ground their ROI calculations in realistic metrics when exploring new technology solutions.
Digital ads should take less time to produce than print ads, right? Ad-Lib.io's Manu Mathew shares how teams can stop the waiting and launch campaigns on time.