I can't believe people are still asking this question? Data gives you the insights that almost always lead to great ideas. The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly. Doing what we can to give advertising a good name!
We crunched the numbers to better understand why faces make an ad more successful
Shell took home top prize for "most effective campaign" at the VIA Programmatic Awards 2022