I can't believe people are still asking this question? Data gives you the insights that almost always lead to great ideas. The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly. Doing what we can to give advertising a good name!
Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?