I can't believe people are still asking this question? Data gives you the insights that almost always lead to great ideas. The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly. Doing what we can to give advertising a good name!
Ad-Lib.io's CEO Adit Abhyankar explains why marketers must ground their ROI calculations in realistic metrics when exploring new technology solutions.
Digital ads should take less time to produce than print ads, right? Ad-Lib.io's Manu Mathew shares how teams can stop the waiting and launch campaigns on time.