Searching for a new creative technology partner? Have you asked them (or yourself) everything you need to know? Whether you're moving away from a dynamic creative solution or newly investing in data-driven creative, this resource will help you get a comprehensive view of each product you’re considering.
Understand the technology's features and how it’s implemented will ensure results and timing meet your team’s expectations.
Defining the scope the product covers upfront will help make sure the solution meets your team’s evolving needs.
Verify that people, in addition to technology, are available to onboard a new solution and support your ongoing marketing efforts.
Understand how a new technology can streamline workflows and automate manual tasks so your teams can focus on what they do best.
Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?