This guide, based on a decade of experience, provides a new framework to meld creative and digital to fundamentally make the customer's experience with your brand’s advertisements useful, usable and, more than occasionally, delightful.

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Answers you'll get from this guide:

Creative—why now?

‍Consumer expectations are rapidly evolving, and dragging your feet on improving creative means losing out on sales.

What steps should marketers take to capitalize on creative as a performance lever?

‍Master all five success pillars to capture untapped potential in your ads.

How can marketers power creative effectiveness?

‍Rethink your process and technological approach to go from big idea to campaign launch with ease.

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