Getting the message out that hospitality locations were open for business was a challenge as countries went in and out of lockdown during the COVID-19 pandemic. Coca-Cola worked with Ad-Lib.io to launch digital, localized creative across 11 markets 5 times faster than a typical campaign, allowing for greater agility as lockdown measures changed.
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Global enterprise markets who use the Google marketing stack now have an easy way to scale creative in multiple markets.
Too often, the knee-jerk measure of success is solely uplift. Ad-Lib.io's Adit Abhyankar asks, what are you really proving with your proof of concept?