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Ad-Lib.io Launches in Hong Kong and Expands Team to Drive Growth in Greater China and the Asia Pacific Region

Ad-Lib.io
on
Mar 23, 2021
Press

APAC Leadership Team Welcomes Industry Veterans Randal Foo and Rishima Mohindru

Singapore, 23 March 2021: Ad-Lib.io, the next generation Creative Management Platform for marketers at the world’s largest brands, today announced the opening of its Hong Kong office along with two additions to its regional leadership team, Randal Foo as RVP of Sales, APAC and Rishima Mohindru, Client Partner for Hong Kong and Greater China -- as the company expands its focus on the Greater China region to enable further global growth.

The announcement follows a recent Series A investment round that brings Ad-Lib.io’s total funding to US $12 million to accelerate the company’s global growth and enhance its intelligent automation platform  in new video and social capabilities. 

Ad-Lib.io, which has a total of more than 70 staff across the region and clients spanning 13 APAC markets, boasts global and regional advertisers including Nestlé, J&J, L’Oréal, Google, and Singapore Tourism Board amongst its clients.

Randal Foo joins as RVP of Sales for APAC, based in Singapore. He brings to Ad-Lib.io nearly 15 years of sales and digital marketing experience in the Asia Pacific region at companies including Adobe, IBM, and Tealium where he was a leading force in driving successful digital transformation across Financial Services, Retail, Travel, and Technology clients.

Rishima Mohindru joins as Client Partner for the Hong Kong and Greater China business. She comes to Ad-Lib.io from PHD HK and brings experience in digital marketing working with brands including Disney, HSBC and CordLife, and also worked on the client side at SBI Life Insurance. With a deep understanding of the industry spanning from execution to strategy, Rishima is experienced at helping  brands expand their digital footprint while growing their online business.

“I'm extremely excited about the future as we enter the next phase of our growth in the APAC region,  said Rupert Privett, Head of APAC at Ad-Lib.io.  “APAC advertisers face huge challenges delivering effective creative for their campaigns due to limited resources to produce and adapt relevant creative across multiple formats, channels, audiences, cultures and markets. To have the most impact, APAC advertisers need tools to simplify their production and targeting processes and we are proud to be uniquely positioned to help them achieve their goals. ”

About Ad-Lib.io

Ad-Lib.io provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels.  These ads are 60% more cost-efficient to produce, according to Ad-lib.io’s customers which include 10 of the top 30 global brands. The venture-backed company, headquartered in London, UK, was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution. 

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