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Ad-Tech Company Smartly.io to Buy Google-Focused Firm for Over $100 Million

Ad-Lib.io
on
Jan 5, 2022
News

Originally published on January 5, 2022 in The Wall Street Journal by Megan Graham.

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that offers creative tools for various Google platforms, for more than $100 million, as it seeks to widen its offerings beyond social media.

Helsinki-based Smartly.io previously focused primarily on paid social-media advertising on the Meta Platforms Inc. properties Facebook and Instagram, along with Pinterest, TikTok and Snapchat.

Read the full story via The Wall Street Journal.

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