LONDON, UK - December 21, 2021 — Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, today announced that it has received its Google Marketing Partner (GMP) Creative Certification in South East Asia — the eighth market in which Ad-Lib.io has earned the status.
The GMP Creative Certification for South East Asia affirms that Ad-Lib.io has demonstrated the ability to work with Google Marketing Platform products, and to uphold high standards of service for creative design and process management. The certification reaffirms Ad-Lib.io’s successful client track record and its expertise across key capabilities including coding, asset delivery, and client services.
“At Ad-Lib.io, we have focused our solution on reuniting creative and media”, said Rupert Privett, Head of Sales, APAC at Ad-Lib.io. “This certification extends our ability to automate and accelerate the alignment of targeting strategies with creatives for advertisers in the Southeast Asia market, where the digital advertising market is expected to grow by 13.93%, representing the fastest growing regional market in the world. This certification represents a significant step in our continued and consistent ability to achieve rigorous certification as we support and service clients around the globe.”
Ad-Lib.io’s clients, including many in the CPG, retail, banking and travel sectors, have long-depended on its technology platform to help them efficiently produce hyper-relevant ads at scale, while yielding the best campaign results. Ad-Lib.io has seen rising demand for its platform and services in Asia Pacific, enjoying a year-over-year growth of 220% having executed over 100 campaigns across 13 markets. The certification gives Ad-Lib.io early access to product releases and announcements, and to a variety of other Google program resources.
For more information about Ad-Lib.io, please visit: https://www.ad-lib.io/.
Ad-Lib.io provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-Lib.io’s customers which include 10 of the top 30 global brands. The venture-backed company, headquartered in London, UK, was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.
We crunched the numbers to better understand why faces make an ad more successful
Shell took home top prize for "most effective campaign" at the VIA Programmatic Awards 2022