Creativity in real time

We use workflow and optimisation technology to make creative drive performance

Ad-Lib stores, assembles, delivers and optimises all your digital assets. We use creative to drive ROI.

Our work

Creative solutions

  • Storage: of all your display, video and social assets.
  • Assembly: we use multiple signals to trigger dynamic creative in real-time.
  • Delivery: we align creative services and DSP buying to ensure accurate ad personalisation.
  • Optimisation: we refresh creative to avoid fatigue and optimise towards the best performers.

Real-time support and consultancy to align creative services and DSP buying.

Creative Measurement

  • Reporting on performance in real-time.
  • Multi-variate testing to identify the most effective creative aspects of your campaign.
  • Reporting dashboard customised for each client and based on campaign KPIs.

Exclusive optimisation support to drive your KPIs.

The Ad-Lib algorithm

Built to plug seamlessly into Doubleclick, Facebook or other 3rd parties. It is focused purely on your KPIs, and it understands:​

  • The performance of creative variants
  • Performance of creative elements
  • The contexts in which creatives are displayed

Identify the elements to test and
personalise the creative with

Generate multiple
variations and get the
test up and running

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Why choose us?

Managed ad service

Always on support with a fully managed service.

ROI

Increase ROI and combat ad fatigue through relevant fully optimised creative.

Real time

We use real time signals to trigger creative messaging.

Integrated

Ad-Lib Fully integrates with Facebook and Doubleclick allowing you to leverage their data.

Contact us