Dear Customers, Partners and Friends,
After many years devoted to furthering the creative impact of digital ads delivered via YouTube, DV360 and Google Ads, I am excited to share the news that Ad-Lib.io will be joining forces with Smartly.io.
Smartly.io is the leading creative automation solution for social advertising. Through the acquisition of Ad-Lib.io, Smartly.io will augment their solution for Facebook, Instagram, Snapchat, Pinterest and TikTok with Ad-Lib’s comprehensive suite of creative tools that innovate on the critical dimensions of workflow, automation, brand governance, personalisation and insight for enterprise customers in the Google environment.
This partnership will enable Ad-Lib.io and Smartly.io customers to future-proof their advertising strategy in both walled gardens and open web. By combining creative personalisation with multi-channel media buying, we empower our customers to deliver personalized ads, drive performance and offer a true omnichannel experience in a privacy-first world.
The details of the acquisition are covered in our press release
Importantly for me,
both the Smartly.io and Ad-Lib.io teams believe strongly in the need for solutions that bring creative and media closer together. And we get excited about the same successes - be that a campaign that scales effectively cross-markets in record time, or a video that breaks all VTR records, or some other measure of creative effectiveness. This is as much about a joining of great people
as it is about delivering customer value and capturing market share.
We see a huge amount of synergy in our vision and product direction, and it's clear that through the combination of our products and services, we are positioned to build something together that is even greater than the sum of its parts.
for the insights you have provided us as supportive customers and partners!
We look forward to your continued input to shape our ability to deliver increasing value to you and increasing relevance to your customers as part of the Smartly.io team.