What team should be responsible for dynamic creative optimization? Ad-Lib.io's Oli Marlow-Thomas breaks it down.
Ab-Lib.io grew nearly 3x in 2020 and launched brilliant new features to support our global clients. More in the release.
Data deprecation is a complex topic. In the case of iOS 14 and Apple's ATT Framework, we boil it down to what matters.
Manu Mathew of Ad-Lib.io (and former founder of VisualIQ), chatted with AdExchanger Editor-in-Chief Zach Rodgers on everything from Africa to attribution.
2020 was year like no other. Marketers learned a lot about being attentive to consumers' changing needs, to the positive and the negative.
The old way of developing big ideas is ripe for change. Flipping the model to audience-first stories will results in better advertising.
The rapid rise of in-house agencies is changing where creative ideas are born. To success, these inside teams need a technology makeover.
Manu Mathew will drive growth for Ad-Lib.io as we expand into the US from our European roots.
We have integrated Ad-Lib directly with DV360, in addition to our existing integrations with CM, Google Ads, Youtube and Facebook.
In this interview. Oli talks about why he believes technology is a boon to creativity.
Personalisation? What does the word mean? Oli Marlow-Thomas, founder of Ad-Lib, Adit Abhyankar, CEO at Ad-Lib and Patrick talk about it.
I’ve been a creative director for 30 years. And by golly I’ve seen some changes to the job. As a young copywriter at BMP, I worked for the great John Webster.
The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly.
Given the unchartered territory of 2021, we decided to host a webinar to map out the possibilities and help Amazon Sellers and Vendors
Editing ads to fit the plethora of shapes and sizes available in digital display is dull but expensive work which Ad-Lib can do in a couple of clicks.
Adweek interviewed Ad-Lib.io founder Oli Marlow-Thomas. His history and ambitions will surprise you.
Working closely with Google Display and Video 360 gives Ad-Lib.io an easy, unique and deep integration to drive creative performance.
The end of the third party cookie is here, and its not a bad thing according to our Head of Product Ed Lyon