Without an agile approach to digital marketing, your team may find it challenging to create relevant messages for every customer. In this webinar, we explore why marketers should relook at marketing processes, in addition to technology, to make every ad experience feel like a 1-on-1 conversation.
Running a campaign takes a village. It helps for everyone to be rooted in the KPIs, to be KPI-obsessed. Estée Lauder Companies is a very creative-driven company so getting results that are proven and data-driven as a result of having automation powering the campaigns [allows us to] continually raise the bar.
Agile people, processes and tools help campaigns launch on time even with unexpected changes.
Executing on a robust testing agenda with the correct technology will get the right message in front of the right audience.
A well defined workflow lets you scale production and focus on other essential tasks.
