YouTube is the second largest search engine in the world after Google with over 2 billion monthly active users. In fact, nearly 43% of all global internet users access YouTube every single month and consume more than a billion hours of content on the platform every single day. So how can you better leverage YouTube to reach the right audience with the right message?
Running a campaign takes a village. It helps for everyone to be rooted in the KPIs, to be KPI-obsessed. Estée Lauder Companies is a very creative-driven company so getting results that are proven and data-driven as a result of having automation powering the campaigns [allows us to] continually raise the bar.
In a diverse environment like YouTube, brand must complement video content consumers love with relevant ads of their own.
Combining people, processes and tools helps campaigns launch on time and boosts the relevance of content for customers.
Advertising on YouTube at the scale of a CPG brand is a unique challenge, but getting it right has huge rewards.
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