If advertisers want better creative, what's getting in the way?
In association with WBR Insights, we conducted a survey of 100 major brands and multi-brand retailers with advertising budgets greater than $50M million to find out.
With the approaching demise of the cookie, advertisers all recognize that maintaining the effectiveness of creative assets during campaign activation is more important than ever. Advertisers are increasingly seeking solutions that will help them to better connect their big ideas to compelling, data-driven advertising campaigns.
