5 SUCCESS PILLARS THAT RAISE THE VALUE OF CREATIVE

Get the Guide to Delivering Creative Effectiveness

This guide, based on a decade of experience, provides a new framework to meld creative and digital to fundamentally make the customer's experience with your brand’s advertisements useful, usable and, more than occasionally, delightful.

In this guide, you'll learn:

  • Reasons brands are turning to creative to boost ad effectiveness
  • 5 steps to take your digital ads from so-so to spot on, at speed and at scale
  • How to work smarter with a connected workflow for media and creative teams
  • Why good digital creative is good for business
Oliver Marlow Thomas
Founder & President
Stacey Edwards
Chief Operating Officer
Adit Abhyanker
CEO
Ed Lyon
Head of Product

Answers you'll get from this guide:

78%

Creative—why now?

Consumer expectations are rapidly evolving, and dragging your feet on improving creative means losing out on sales.

5 steps

What steps should marketers take to capitalize on creative as a performance lever?

Master all five success pillars to capture untapped potential in your ads.

77%

How can marketers power creative effectiveness?

Rethink your process and technological approach to go from big idea to campaign launch with ease.

How does Ad-Lib.io power creative effectiveness?

Ad-Lib.io provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. We connect creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels.

John Doe, Job Title, Company

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Top global advertisers power creative effectiveness with this framework

Ready to start powering creative effectiveness?

In partnering with Ad-Lib.io, our team has been able to iterate and expand on our original creative templates, experiment with creative variations and provide our country-level partners opportunities to create bespoke brand campaigns for their markets.

Genevieve Sexton, Marketing Manager, Facebook

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