Ad-Lib.io, a Smartly.io company, is gathering media and marketing decision makers on Thursday, April 28 in NYC for two events sure to be filled with laughs, libations, and thoughtful conversations about our industry. You'll have the opportunity to meet peers, swap insights, and get inspiration to set your team up for success in the rest of 2022 and beyond.
3 - 6 pm ET Sofa Summit at LUME Studios (393 Broadway)
At this conference hosted by our parent company, Smartly.io, you’ll hear strategic digital advertising case studies from senior marketers.
6:30 - 8:30 pm ET Dinner at Añejo Tribeca (301 Church St)
After the conference, Ad-Lib.io will host an invite-only get together with clients and partners to swap their own success stories about using creative as a new lever for marketing performance.
Running a campaign takes a village. It helps for everyone to be rooted in the KPIs, to be KPI-obsessed. Estée Lauder Companies is a very creative-driven company so getting results that are proven and data-driven as a result of having automation powering the campaigns [allows us to] continually raise the bar.
As brands start to see returns from optimizing media diminish as 3rd-party cookies are phased out, companies will need new tactics to meet their marketing goals.
As closed ecosystems continue to proliferate (TikTok was just the beginning), enterprise brands need new ways of working to take advantage of opportunties.
New work habits accelerated are here to stay, so marketing leaders need to find ways to get all their teams and agencies on the same (digital) page.
Can't attend live? Register anyway and we'll send you a recording!
